A Water of Blue Stone it was already recognized for its purity and quality, but it sought bringing the brand closer to people in a more emotional way, Connecting your product to moments of well-being, balance and pleasure in everyday life.
Resultate developed the campaign “Make the most of every drop of your time”, Exploring water as an element that accompanies and enhances special moments—from small breaks in everyday life to great personal achievements.
The narrative was constructed to convey a feeling of lightness, health and appreciation of time, emphasizing that every moment is precious and deserves to be lived fully.
The challenge was to create a campaign that went beyond the functional aspect of mineral water, transforming it into a symbol of quality of life and in company for all important moments.
Creative pillars of the campaign:
Association of brands in moments of well-being, Going beyond water consumption as a habit.
Visually inspiring script, With scenes that connect nature, routine and celebrations.
Motivational Tom, Inviting the public to better enjoy life.
The advertising film presented a sequence of everyday and special moments, all accompanied by the presence of the Blue Stone Water.
The soundtrack was chosen to convey lightness and inspiration, while the photography explored natural light and vibrant colors, reinforcing the feeling of freshness and vitality.
The campaign was distributed in TV, social media and digital media, ensuring broad reach and strengthening the brand's presence in the public's imagination.
Strengthening the emotional bond between the brand and the consumers.
Consolidated positioning as premium mineral water associated with quality of life.
Increase in brand recall in internal post-campaign surveys.
Every moment counts. Every drop matters. And it was with this message that Água Pedra Azul became even more connected to people's hearts and routines.
Advertising campaign
Advertising video
Water of Blue Stone
2019
6 Months
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