Brazilian representation in foreign products as a driver of sales.
Drawing inspiration from flora, fauna, and nature, we came up with the successful brand Frutalya. The brand, which sells products such as juices and popsicles, sought a visual identity with elements that evoke childhood and a natural appeal.
In creating the identity, we also embraced a traditionally Brazilian look as a way to stand out within a niche.
A Frutalya It was born with the aim of offering fruit juices and natural products of high quality, focusing on flavor, freshness and health. Despite the potential market and a rich portfolio, the brand needed a strong visual identity capable of conveying the entire essence of the company and differentiating itself in a competitive segment.
Our challenge was to create a brand that was at the same time modern, memorable and true to the brand’s roots.
The result of this work exceeded expectations. The new identity elevated the presentation level of Frutalya and strengthened its positioning in the market.
As proof of creative excellence, the project received the Colibri Award, one of the most important recognitions of Capixaba design, consolidating the case as a benchmark in branding in the state.
Resultate immersed itself in the world of Frutalya to understand its DNA, target audience, and differentiators. The project included:
Creation of complete branding, From the definition of positioning and brand territory to the development of graphic elements.
Exclusive visual identity, With a vibrant color palette, custom typography, and icons that evoke the freshness and naturalness of the products.
Practical applications of the brand, This includes packaging, institutional materials and digital communication, ensuring consistency across all touchpoints.
Visual identity manual, ensuring the longevity and consistency of the brand in future applications.
Each element was designed to convey naturalness, vitality and confidence, creating an immediate connection with the consumer.
Branding and Visual Identity
Brand creation
Frutalya
2023
6 Months
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