A Pimpolho It is a traditional and recognized brand in the children's footwear segment, with decades of history producing footwear, accessories, and products that accompany the first steps and special moments of children.
The challenge was to create a communication that strengthen the brand’s closeness and closeness to families, Maintaining a playful and affective tone, but with a language that is up to date and aligned with new digital platforms.
Resultate developed campaigns that mixed light, fun and educational content, Always exploring the world of children and the emotional connection that Pimpolho products provide.
The goal was to emphasize that, more than products, the brand delivers care, safety and moments of joy for parents and children.
Main creative pillars:
Affective storytelling, By strengthening the emotional connection between the brand and families.
Vibrant visual identity, With colors and graphic elements that convey the joy and energy of childhood.
Multiplatform content, Designed to engage in social networks, digital media and institutional materials.
The work included everything from creation of advertising campaigns and digital pieces up to POS materials and communication for collection launches.
The productions were valued photos and videos of children in real situations of play and affection, By conveying authenticity and closeness.
The strategy also included seasonal calendar of dates to generate greater connection with the public and expand the brand's digital presence.
Results
Strengthening the emotional bond with consumers and retailers.
Expanding the digital presence, With more engagement and interaction on social media.
Strengthening positioning from Pimpolho as a brand of trust and affection for families.
With Pimpolho, every step is a new discovery — and we help tell that story with color, affection, and creativity.
SEO, online media, website optimization (CRO)
Media Performance
Pimpolho
2021
Continuous
Our team of experts is ready to assist you, please contact us!
Copyright © 2026 – Results.
