O Carone Supermarkets it is a benchmark in quality and variety, but it wanted to go beyond the traditional communication of offers by creating a campaign capable of emotion and creating real connection with the audience.
The challenge was to translate the concept that the kitchen is a space of affection and that the products of Carone not only nourish, but also are part of stories, memories and special moments.
The Idea
Resultate developed the campaign “What is the Taste of Your Love”, exploring the relationship between food and affection.
The concept starts from a simple but emotional question: Every person we love has a flavor that reminds us of them..
The campaign invited customers to think about how Carone could be part of these moments, offering ingredients and products that help prepare the flavor of love for everyone.
Creative differentiators of the campaign:
Emotional storytelling, focused on family ties and affective memories.
Photography and sensory film-making, highlighting textures, colors and aromas.
Inclusive message, Valuing different forms of love: familial, romantic, among friends.
Execution
The film presented short, interconnected stories, showing people preparing and sharing remarkable meals, all connected by the question “What is the taste of your love?”.
The campaign had multi-channel distribution: Over-the-air TV, social media, digital media, and materials at the point of sale, Creating a unified, emotionally engaging communication ecosystem.
Increased engagement on social media, with customers sharing their own stories and heartwarming recipes.
Strengthening positioning do Carone as a brand that is close, human and present in the important moments of life.
The greatest brand memory in seasonal dates related to family and gastronomy.
In Carone, every product is an ingredient to create memories. After all, the taste of love is unique — and we help to prepare it.
Advertising campaign
Advertising video
Carone Supermarkets
2020
6 Months
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